Darren Barnet Becomes Victoria’s Secret Brand Ambassador In A Company First

Victoria’s Secret, the world’s leading retailer of fashion-inspired clothing, lingerie, bras, and sexy intimates, caught many by surprise when the brand announced Darren Barnet as its new brand ambassador.

Image: Eugene Powers/Shutterstock

The announcement made the ‘Never Have I Ever’ star the first male brand ambassador of the company. All past ambassadors were females, which reinforced the suspicion that Darren’s selection was not by accident.

Victoria’s Secret is leaving no stone unturned as it prepares to launch its Pink line of “gender-free” clothing. In recent years, the company has shown readiness to expand on its gender-free offerings, and thus, having Darren Barnet as its brand ambassador would help spread the message.

Amy Hauk, the chief executive of both the Victoria’s Secret and Pink brands, announced that the company was excited about the partnership and emphasized Darren’s standing as a “positive role model” for adolescents.

Victoria’s Secret sees Darren as a perfect role model for its campaign towards raising awareness of critical issues like mental health. The actor has always been vocal about addressing the issue of mental health and empowering young people, which is exactly what Victoria’s Secret plans to achieve.

Image: pio3/Shutterstock

Excited about his new partnership, Darren took to Instagram to share the news. Although he was humbled by the opportunity to share some of the new styles, he said that the most important part of his new role is the advocacy for causes relating to mental health. In Darren’s own words: “My hope is that we can reach those young adults who need to be heard and supported most.”

The post Darren Barnet Becomes Victoria’s Secret Brand Ambassador In A Company First appeared first on Better Manly.

About admin

Check Also

JoyCollab is a Sims-like virtual office for remote workers

Two and half years into the pandemic, it’s clear that working from home is here …

Leave a Reply

Your email address will not be published. Required fields are marked *