The most popular candy in America

After the pandemic restricted Halloween festivities in 2020 and 2021, trick-or-treating is expected to be back in full force this year. And to help you get the right candy for kids and kids at heart, market intelligence company My Telescope and online bulk candy store CandyStore.com separately conducted a study to determine the most popular candy in America.

What’s the most popular candy bar in America?

With a focus on chocolate candies, My Telescope researched the most searched-for candy brands by state. The Google search volumes of those chocolate candies were then ranked using the marketing metric Share of Search, revealing each state’s most favorite and least favorite chocolate candies.

The results revealed that Snickers is the most popular candy bar in the United States, taking the hearts of 23 out of 50 states. KitKat and Hershey came in second and third, taking six states and five states, respectively. Interestingly, Indiana is the only state holding onto Butterfinger as their most searched candy, and Baby Ruth is the least searched for chocolate nationwide.

Candy Map: The most searched for candy in America by state
Candy Map: The least searched for candy in America by state

“Share of search is a powerful tool for brands to figure out how they stack up against competitors, and how to leverage trends based on actual search volumes to forecast brand growth,” said Rodrigo Graviz, CEO of My Telescope, in a statement. “Data can be geo-fenced by state or country to accurately reflect searching trends by geography. When combined with specific keywords, Share of Search data can give valuable insights on what people are going to do, what they think, how they feel, and what they’re going to buy.”

Check out the full results of My Telescope’s study below:

State Most Searched Least Searched
Alabama Snickers Baby Ruth
Alaska Snickers Reese’s Cups
Arizona Tootsie Roll Reesse’s Cups
Arkansas Snickers 100 Grand
California Snickers 100 Grand
Colorado Milky Way Butterfinger
Connecticut Milky Way Baby Ruth
Delaware Snickers 100 Grand
Florida Tootsie Roll Baby Ruth
Georgia Tootsie Roll Baby Ruth
Hawaii Snickers Reese’s Cups
Idaho Milky Way Baby Ruth
Illinois Kit Kat Hersheys Kisses
Indiana Butterfinger 100 Grand
Iowa Snickers Crunch Bar
Kansas Snickers Milky Way
Kentucky 3 Musketeers Crunch Bar
Louisiana 3 Musketeers Reese’s Cups
Maine Tootsie Roll 100 Grand
Maryland Hershey’s Chocolate Bar Almond Joy
Massachusetts Kit Kat Butterfinger
Michigan Twix 100 Grand
Minnesota Snickers Payday
Mississippi Hershey’s Chocolate Bar Butterfinger
Missouri Snickers 100 Grand
Montana Kit Kat Baby Ruth
Nebraska Snickers Hershey’s Chocolate Bar
Nevada Twix Reese’s Cups
New Hampshire Snickers Mr.Goodbar
New Jersey Snickers Hershey’s Chocolate Bar
New Mexico Kit Kat Baby Ruth
New York Snickers Payday
North Carolina Tootsie Roll Reese’s Cups
North Dakota Snickers 100 Grand
Ohio Kit Kat Milky Way
Oklahoma Snickers Butterfinger
Oregon Snickers Reese’s Cups
Pennsylvania Hershey’s Chocolate Bar M&M’s
Rhode Island Hershey’s Chocolate Bar Baby Ruth
South Carolina Tootsie Roll Reese’s Cups
South Dakota Hershey’s Chocolate Bar Milky Way
Tennessee Snickers Almond Joy
Texas Snickers Reese’s Cups
Utah Snickers Baby Ruth
Vermont Snickers Milky Way
Virginia Twix Payday
Washington Twix Payday
West Virginia Kit Kat Baby Ruth
Wisconsin Snickers Milky Way
Wyoming Snickers Baby Ruth

What’s the most popular candy in America?

For CandyStore.com’s separate study, the bulk candy retailer looked at its 15 years of sales data from 2007 to 2021, with a particular focus on the months leading up to Halloween. After breaking down the company’s sales by state, CandyStore.com found that Reeses’s Cups is the most popular candy in America.

Below are the top 10 most popular candy brands in America, according to CandyStore.com.

  1. Reese’s Cups
  2. Skittles
  3. M&M’s
  4. Starburst
  5. Hot Tamales
  6. Sour Patch Kids
  7. Hershey Kisses
  8. Snickers
  9. Tootsie Pops
  10. Candy Corn
Candy Map: The most popular candy in America by state, according to CandyStore.com

Click here to find out the top 3 most popular candy brands in your state.

Sources: My Telescope, CandyStore.com

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